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5 ways to get the most out of the latest fads

Have you seen folks wandering around downtown, staring at their phone like it was a map pointing them to a pot of gold? Or ordering pizza over a Facebook chat conversation with an awkward cashier? With some creative marketing and structuring, your SMB could be on the other side of those people’s phones. Tech fads, even if they don’t last long, are a treasure trove of cheap new

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